Gourmet Logo Design
March 1, 2018 | Industry
What a main course to behold. Paired with crisp line work, a perfectly arranged type treatment, and garnished with a sprig of colour, that logo of yours is the most decadent first bite your business can offer clients. The presentation is deceptively simple, but there’s much to be savoured in the marinade. Much like indulging in fine dining, an expertly prepared custom logo is the difference between the taco truck and filet mignon.
Getting a logo designed is a lot like making a meal choice. A few bucks for a meal can fill your stomach and hits the spot without breaking the bank. But a steady diet of assembly line fried food probably isn’t serving your body all too well, so it begs the question: how well do you want your logo to serve your image?
Consider that a logo is the face of your business, the visual summation of who you are. In order to stand out from a buffet of competition, get the multi-course design experience, not just the flavour of the week. A logo is an investment and one of the most important expenditures you can make as a business owner. This is a job for the master chefs of logo design, a team of seasoned professionals ready to reserve you an exclusive table. Let them ask about the needs of your business and your customers’ appetites. You’ll be sure to get a logo cooked to perfection that hasn’t sat under the heat lamp.
Coming up with a one-of-a-kind logo begins with writing a recipe, a strategy for the direction of your logo. A skilled design team will do its market research: consideration of demographics, application, style, effectiveness, and relevance to your business identity are some of the things which will set the table for the main course. Canned ingredients have no place in a custom concoction; you’ll be getting your money’s worth with professionally selected ideas, inspiration and execution. A five-star logo design is prepared from scratch, starting with rough sketches and visual ideas. Next, they move to the chopping block, where the team chooses the right ingredients to go into refined concepts. At this stage, you’ll meet with your design chefs for a logo review—the equivalent of a menu tasting—with a rationale of the presented selections. Feedback is applied, and sometimes a menu rewrite is in order, but your design team is ready to perfect the recipe in this brand development phase. Once your logo’s flavour is just right, your five star designers begin for the plating where your premium choice logo design will be refined and served as a vector graphic and complete brand identity.
A $5 logo design offer may seem alluring and money-saving, but it can come with some unsavoury bits. It is possible that your value-priced logo is offered as a regular menu item, with another business having a similar logo—you might even be getting someone’s leftovers of a design that another company sent back to the kitchen. Don’t settle for old stock when your brand deserves a hearty bowl of soup. Hiring professionals to stir in your message with your brand identity will serve you best in the long haul. A good logo is made of the right ingredients, prepared by the skilled kitchen of a creative team, and isn’t what someone else has ordered before.
No matter what your company is, it’s important to know where your logo design is coming from and the process behind it. Grabbing a quick bite on the way home will fill your stomach, but it will never be a substitute for a unique dining experience. Memorable is exactly what your logo should be—and that’s a recipe for success.