So, how’s she goin’ eh? We love Canada. We love it so much that, for Canada’s 150 birthday, we came up with 150 reasons to love our country. And we launched it just in time for the Canada Day weekend on July 1st, 2017! How did we get started on such a huge endeavour?  …

My, how time flies! It’s been two months since we took Olivia Pickering under our wing as a design intern. Before we see off our fully fledged designer, we’ve asked Liv to share what the past couple months have been like for her at Generator.     After spending six weeks here at Generator Design,…

  We have some very exciting news to announce today! Every spring, Generator Design welcomes aboard a third year Graphic Design intern to give them a head start on everyday life in the industry. Today we’d like to introduce everyone to Olivia Pickering who is joining us from St. Clair College! We had an opportunity to sit…

What a main course to behold. Paired with crisp line work, a perfectly arranged type treatment, and garnished with a sprig of colour, that logo of yours is the most decadent first bite your business can offer clients. The presentation is deceptively simple, but there’s much to be savoured in the marinade. Much like indulging…

Ever wonder why a certain colour makes you feel something? Or why so many logos are either red or blue? For those able to see the full spectrum visible to humans, colour has powerful influence over the choices we make, affecting our psychology more than we realize. It’s kind of spooky and fascinating, but the…