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Generator Design is a complete advertising and design agency specializing in print, web, social media and email solutions for businesses.
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Case Study
Julien’s House
Julien’s House came to us with the goal of launching a campaign centred around remembering loved ones that have passed. The Share Their Name campaign supports the notion that you won’t hurt your loved one by mentioning their name.
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I Tried AI, and It’s the End of the Advertising Industry!
Read more: I Tried AI, and It’s the End of the Advertising Industry!Did that headline get your attention? According to Google’s AI overview, negative headlines can increase clicks—reportedly by about 2.3% for every negative word. Is that true? Honestly, who knows. The same overview also claims that 16.78% of users have received unsafe advice from AI, 82% are skeptical, and yet only 8% actually check sources. For…
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The Heart Of The Matter
Read more: The Heart Of The MatterI’ve always been the kind of person who either goes all in or not at all. I love my heart—its stubbornness, its fire. So when my cardiologist first suggested fixing it, I refused. Nearly a decade ago, in my first year at Generator Design, I wrote about being a child at heart and the importance…
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Decoding Design
Read more: Decoding Design“Can you drop the text down on this line and make it lengthwards but not too bold, but just enough so that is pops, and then add a gradient and a drop shadow so it looks like it’s floating? I know it’s a business card-sized ad—THAT should give us enough room to add this paragraph.…
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Over the years, the Centre has worked with several design firms and Generator Design has consistently set themselves apart through their creativity, innovative designs and determined efforts.
— Nancy Simms, Humber College
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