Category Archive: Industry

Put Some Motion In Your Ocean

Put Some Motion in Your Ocean

How many times have you seen a brief animation or video on your social media feed or a company website? Probably quite a bit. Admit it: you might even watch a few seconds. It can’t be helped. Our brains are wired to seek out visual stimulation, particularly motion, and the more entertaining and engaging the…


Why Do Typos Happen?

We’ve all been there: you type out that text message, carefully compose that email, or (wink, wink) write that blog article. You give it a quick once over, relying on autocorrect and spellcheck to pick through the gritty details and hit that glorious ‘Send’ button. And that’s when you see it: the dreaded typo.   …


Adding A New Gear: Emma McLaughlin

Adding A New Gear: Emma McLaughlin

3-Minute Read. Welcome to Windsor—a city chock full of tech, arts, culture, talent, and diversity. Generator Design is proud to not only be a part of it, but to be able to open our doors to the creatives who call Windsor home. We recently had the opportunity to welcome aboard one such creative mind. Without…


Tasha’s Take: Being Young, Female & Employed.

While I have only been a full-time professional for about a year, I have definitely been a woman my whole life. I’ve been a woman in gyms, on sports teams, in workshops, business meetings, part-time jobs and in transit. I’ve been a woman in seven different countries and 24 college classrooms. I am very lucky…


Motion Graphics: Your Brand's Missing Chapter

Does My Brand Need Motion Graphics?

Behind every good brand is a story well told. But sometimes brands face a bit of writer’s block when communicating their stories to their demographics. Today, people are rarely without their mobile devices, making online advertising a must to reach any on-the-move target markets. This can pose a challenge for brands that aren’t themselves “on…