Branding Checklist for The New Year - Logo - Generator Design of Canada Skip to Main Content
return to posts January 6th, 2016

Branding Checklist for The New Year – Logo

It would be a perfect world if we could just design our logos once and never touch them again. But the real world isn’t so kind. It will pass you by and leave you in the dust if you’re not careful. In business, staying up-to-speed with your branding is important for long-term success.

With the new year, a fresh start might be what you need. We’ve come up with a checklist to help you assess if your branding is in tip top shape – starting with your logo:


1) Is it timeless?

Just like with fashion, some things that are “in” now won’t be “in” later.

While you might like the look of a neon logo, ask yourself if it will still look good 1, 3, 5, even 10 years from now.

Think long-term.


2) Is it original?

If someone saw your logo would they mistake it for another company’s? Your logo should be as unique as your value proposition. And as original as you are.

Creating a logo that both looks good and is original can be hard. I mean, you can only come up with so many ideas. That’s why there are graphic designers to help you out. We know some guys!


3) Is it credible and relevant?

Just like people judge a shop based on how it looks from the outside, they will make assumptions or have expectations based on your company name, product packaging, and logo. For example, if you are finance professionals, people may want to see a polished logo, sophisticated colours, and clean type.

Put yourself in your potential customers’ shoes and ask yourself what they would expect to see from you. The faster people understand the connection between your business and your brand, the faster you can convince them to be on board.


4) Is it adaptable?

The many applications of your logo can get pretty complicated. Most of the time, people are content with just using it for their website and your social media. But what about for print? In black and white? Blown up or scaled down? Would your logo still work then?

Making a good impression no matter what is like dressing your best. Frequent short-term effort translates to a long-term good impression.

Dress up and show up.

The new year is a time where people can re-evaluate and start fresh. You might decide to exercise a little more because you’ve been slacking or you decide to try a new recipe to increase your cooking skills.

It’s the same with your business. You can evaluate your company to see if everything is up to par – and if it’s not, you have professionals like us to get you to where you want to be.

For more information on how we can help your business, contact us here.

Established in 1996, Generator is a complete graphic design and advertising agency. We specialize in design, print, web, social media and email solutions for businesses of all sizes.