Canadian identity has long been defined by its mosaic culture, from its peoples and traditions, to cuisine and the arts, and everything in-poutine, er, between. The unveiling of a new Canadian passport design has added to the conversation of national identity; while several familiar Canadian icons have been retired, fresh depictions of diversity, wildlife, and landscapes…
3-Minute Read. Papyrus. Dramatic sigh. When designers are asked to name their least favourite fonts, Papyrus just might make their list, right under Comic Sans. While you can expect Comic Sans to be a typographical standby on bulletin board posters in staff rooms, you’d certainly never expect to see it make a professional appearance on…
Since the dawn of the 2000s, a group of musicians have been redefining the music scene. They’ve been hybridizing, synthesizing, and downright mesmerizing. And they’re not even real. Well, not quite. In animated form there’s 2-D (lead vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, keyboards) and Russel Hobbs (drums and percussion). In reality, this English…
Ever expected something to be more than it really is? Being in the advertising and design industry, we’re often tasked with helping companies sell their products and ideas. Hype-building is essential, especially when marketing large projects. Drawing consumers in, encouraging purchases and engagement, and giving them a taste of what’s to come helps ensure profits….
I can’t decide whether I like Christmas or Valentine’s Day ads more. Christmas is the season of giving. It’s characterized by merriment, family, and plenty of food. Valentine’s Day on the other hand is a day for celebrating romance – new and old. Consequently, both are great opportunities to make impactful ads. In honour of Valentine’s Day being right…