3-Minute Read. Papyrus. Dramatic sigh. When designers are asked to name their least favourite fonts, Papyrus just might make their list, right under Comic Sans. While you can expect Comic Sans to be a typographical standby on bulletin board posters in staff rooms, you’d certainly never expect to see it make a professional appearance on…
Since the dawn of the 2000s, a group of musicians have been redefining the music scene. They’ve been hybridizing, synthesizing, and downright mesmerizing. And they’re not even real. Well, not quite. In animated form there’s 2-D (lead vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, keyboards) and Russel Hobbs (drums and percussion). In reality, this English…
Ever expected something to be more than it really is? Being in the advertising and design industry, we’re often tasked with helping companies sell their products and ideas. Hype-building is essential, especially when marketing large projects. Drawing consumers in, encouraging purchases and engagement, and giving them a taste of what’s to come helps ensure profits….
I can’t decide whether I like Christmas or Valentine’s Day ads more. Christmas is the season of giving. It’s characterized by merriment, family, and plenty of food. Valentine’s Day on the other hand is a day for celebrating romance – new and old. Consequently, both are great opportunities to make impactful ads. In honour of Valentine’s Day being right…
Canadian winters are characterized by extreme cold and (depending on how Mother Nature wants to treat us) a lot of snow. It can easily make you want to hole up inside your house and never leave. If there’s anything good about the winter though, it’s the heart-warming ads – especially during holiday season! I’ve rounded up…