“I just haven’t had the time,” those famous words spoken by everyone at some point. Just the other day, I was messaging a potential client and old friend about a referral she passed along to me. As we spoke she sarcastically commented that she is still “the only business without a website”. She claimed to…

It’s August in Northern Ontario. Baby rock bass are schooling between my feet. The water is cold, the sun is enjoyably hot without a trace of humidity and the sky is blue with marshmallow clouds. Our tethered pontoon boat creaks against the floating dock as the cool wind calls it out into the rippling lake….

Why Every Business Should Have an Online Presence Big or small, businesses all over the world have turned to social media. An effective tool to promote your ideas, products and services, social media can build and grow your business. Yet some people are left unsure, skeptical of there being any real benefit to all the…

Would you eat a purple hamburger? How about grey salad? However you need think of it, colour plays a decisive role in not only our preferences, but also our habits. In 2000, Heinz released its line of EZ Squirt products in colours Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. Intended…

Trends are a mixed bag. For some, they are something exciting to look forward to every year. For others, adopting them would be too mainstream. What people don’t realize, though, is that the effect of a trend goes deeper than they may think and at its core a trend may simply be history repeating or…