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Tag Archive: branding

Why Print Media Still Rocks On

There’s no doubt about it: we live in a digital age. Newspapers can be read online. Ads are inserted between social media posts. Commercials are commonplace on videos. It’s a smart way to reach customized eyes. Digital ads can be set to display instantly to a demographic who otherwise might never look away from their mobile…


Your Business, Your Baby

It’s here! It’s finally arrived! Having a brand new business, product or message for all the world to see is exciting. You’ve played through scenarios, read the books, observed the trends, and want to manage it all. You suddenly find yourself faced with questions and uncertainty about what’s best for your business, unsure of who…


Client’s Corner: The Welcome Centre

Here in the Client’s Corner, we shine the spotlight on a Generator client, sharing with you their story. Today we are proud to introduce The Welcome Centre Shelter for Women. Striving to provide safe housing for women and families every night, The Welcome Centre is a beacon of hope for the Windsor community. Offering programs…


Are You Friends with Trends?

Welcome to the Autumn season, one of pumpkin spiced beer, ice cream, coffee, candy, candles, and more. So ubiquitous is the flavour that one might wonder if creativity can spring forth amidst this annual wallflower of a trend. But with companies hopping aboard the magical pumpkin carriage, can a marketing strategy for a squash flavoured anything really…


Your Business, Your Temple

“I just haven’t had the time,” those famous words spoken by everyone at some point. Just the other day, I was messaging a potential client and old friend about a referral she passed along to me. As we spoke she sarcastically commented that she is still “the only business without a website”. She claimed to…