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World Health Day: Being a Healthy Designer

Lifestyle | Comments

Ah, the famous neck cramp. Long hours at a desk can produce amazing work and leave you feeling like you’ve just left the gym, in all the worst ways. Designers are notorious for craning their necks, sitting in yoga poses in their chairs, and drinking too much coffee to ensure a productive day. But at…


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Image Is Everything

Industry | Comments

“Does this make me look bad?” Ever since I’ve known my wife, this question has always been posed while getting ready for a night out or at a department store trying on a new outfit. I have been the sounding board/stylist for what she looks like in anything she puts on. Rightfully so. Everyone likes to…


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Valentine’s Day Ad Roundup from 2015

Industry | Review | Comments

I can’t decide whether I like Christmas or Valentine’s Day ads more. Christmas is the season of giving. It’s characterized by merriment, family, and plenty of food. Valentine’s Day on the other hand is a day for celebrating romance – new and old. Consequently, both are great opportunities to make impactful ads. In honour of Valentine’s Day being right…


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Winter Ad Roundup from 2015

Industry | Review | Comments

Canadian winters are characterized by extreme cold and (depending on how Mother Nature wants to treat us) a lot of snow. It can easily make you want to hole up inside your house and never leave. If there’s anything good about the winter though, it’s the heart-warming ads – especially during holiday season! I’ve rounded up…


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Branding Checklist for The New Year – Logo

Industry | Comments

It would be a perfect world if we could just design our logos once and never touch them again. But the real world isn’t so kind. It will pass you by and leave you in the dust if you’re not careful. In business, staying up-to-speed with your branding is important for long-term success. With the…