As 2016 winds down, Jose and Alan would like to take a moment to reflect on 20 years of business. We are so proud and honoured to have such an amazing team of skilled professionals at our side. We have Rachel, the silent web-ninja who always takes on anything we throw at her, embracing each…
To get into the spirit of the season, everyone here at Generator has a Christmas memory to share. We’ve put together our fondest memories for your Christmastime reading enjoyment. So light the fire, get yourself some cookies and cocoa, and experience Christmases long, long ago (well, not that long ago). Christmas…
Ever expected something to be more than it really is? Being in the advertising and design industry, we’re often tasked with helping companies sell their products and ideas. Hype-building is essential, especially when marketing large projects. Drawing consumers in, encouraging purchases and engagement, and giving them a taste of what’s to come helps ensure profits….
Welcome to the Autumn season, one of pumpkin spiced beer, ice cream, coffee, candy, candles, and more. So ubiquitous is the flavour that one might wonder if creativity can spring forth amidst this annual wallflower of a trend. But with companies hopping aboard the magical pumpkin carriage, can a marketing strategy for a squash flavoured anything really…
“I just haven’t had the time,” those famous words spoken by everyone at some point. Just the other day, I was messaging a potential client and old friend about a referral she passed along to me. As we spoke she sarcastically commented that she is still “the only business without a website”. She claimed to…