Ever wonder why a certain colour makes you feel something? Or why so many logos are either red or blue? For those able to see the full spectrum visible to humans, colour has powerful influence over the choices we make, affecting our psychology more than we realize. It’s kind of spooky and fascinating, but the…
Calframax Technologies, a tool and mold company located in Oldcastle, approached us to expand their branding and better showcase their company to the public. Specializing in precision component manufacturing, mold testing and spare parts, their focus is to exceed the expectations and goals of their customers. Our team set to work on a refresh of…
“Should I redo my website?” is a question every business owner has probably asked. Your website is an important part of your business. Being your digital storefront, it’s how your customers come to know you through a bit of online window shopping; as such, it’s critical that your online presence not only be in sync…
My name is Katie. I’m Generator’s newest Graphic/Web Specialist. And I must admit: I have an addiction. I’m obsessed with creating fun, new things. All the time. I can’t stop. It all started when I was little. LEGO, Play-Doh and K’nex were the gateway tools to blame, the culprits of many a child’s creativity. I…
There’s no doubt about it: we live in a digital age. Newspapers can be read online. Ads are inserted between social media posts. Commercials are commonplace on videos. It’s a smart way to reach customized eyes. Digital ads can be set to display instantly to a demographic who otherwise might never look away from their mobile…