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Portfolio Archive | Logos


WEHC is a partnership of multiple agencies led by Family Services Windsor-Essex, one of our longtime clients. Working to end homelessness, WEHC provides multiple services for people who are currently experiencing homelessness or are at risk of losing their housing. To give a voice to their work, Generator was asked to create a logo connecting…

Town of Tecumseh Brand Guide

We’ve enjoyed working with the Town of Tecumseh for over 15 years. One of Generator’s earlier projects was developing a brand identity for the city, highlighting Tecumseh for whom the town is named after. We created a logo incorporating his portrait, the town’s lakeside aesthetic, and agricultural production. We’ve since revisited the crest design as well as developed a…

“Picture It” Campaign

It’s easy to become a role model! Big Brothers Big Sisters of Windsor Essex approached us to communicate that message to the public. We helped them launch an awareness campaign called “Picture It!” showing kids engaging in fun activities, but without role models to enjoy them with. We designed an ad to run in bus shelters…

Welcome Centre Logos

The Welcome Centre Shelter for Women aims to provide safe housing for every woman and family every night; no exceptions. We’ve worked with the Centre to develop their core identity and several supporting campaign logos.  Their corporate logo represents a butterfly rising from a well; an icon which has great meaning and deep history for the organization….

Cavalier Tool Logo

This bold logo was developed for Cavalier Tool.  The icon represents a medieval cavalier shield, while the “C” shows a forward progressive motion from the shield.  Blue represents strength and stability; cornerstones of Cavalier Tool brand.