Behind every good brand is a story well told. But sometimes brands face a bit of writer’s block when communicating their stories to their demographics. Today, people are rarely without their mobile devices, making online advertising a must to reach any on-the-move target markets. This can pose a challenge for brands that aren’t themselves “on…
“Should I redo my website?” is a question every business owner has probably asked. Your website is an important part of your business. Being your digital storefront, it’s how your customers come to know you through a bit of online window shopping; as such, it’s critical that your online presence not only be in sync…
Making decisions regarding a future career can be difficult, but a very special team here in Windsor-Essex is working hard to help out—and Generator is proud to be on board as the creative consultants. Build A Dream is an annual event that introduces young women in Grades 9 through 11 and their parents to in-demand…
You don’t know what you’ve got ’til it’s gone. I promise this story has a happy ending. But you’ll need a bit of a backstory and personal perspective first. August 28th and 29th, 2017 are days Windsorites will always remember. Our city was hit with a storm the likes of which we typically don’t see,…
There’s no doubt about it: we live in a digital age. Newspapers can be read online. Ads are inserted between social media posts. Commercials are commonplace on videos. It’s a smart way to reach customized eyes. Digital ads can be set to display instantly to a demographic who otherwise might never look away from their mobile…