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Tag Archive: movies

A Font Farewell: Avatar Says Goodbye to Papyrus

3-Minute Read. Papyrus. Dramatic sigh. When designers are asked to name their least favourite fonts, Papyrus just might make their list, right under Comic Sans. While you can expect Comic Sans to be a typographical standby on bulletin board posters in staff rooms, you’d certainly never expect to see it make a professional appearance on…


Overhyped

Ever expected something to be more than it really is? Being in the advertising and design industry, we’re often tasked with helping companies sell their products and ideas. Hype-building is essential, especially when marketing large projects. Drawing consumers in, encouraging purchases and engagement, and giving them a taste of what’s to come helps ensure profits….