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Category Archive: Event


Getting Down to Business

Published on January 16, 2019 12:55 pm | event

It’s one thing to come into work inspired each day as a designer; being asked to inspire minds is another! Nevertheless, Generator Design Partner Jose Guzman hopped to it and headed to London, Ontario for a unique teaching opportunity.


Arriving at St. Thomas Aquinas Catholic Secondary School, Jose headed to a welcoming Grade 10 class to speak to business and entrepreneurship students, among which was his nephew. The topic of the day: How did you become an entrepreneur? To some, it can seem that it just happens as an immediate success; having experienced the growth of Generator Design, Jose knows it as anything but. Now, where to start?


“Speaking engagements still make me nervous,” says Jose. “I was relieved to have my nephew in the class—having a teacher there helped, too!” Sometimes, being a creative means getting out of your comfort zone and onto a new playing field.


You need to be the hardest worker in the room to reach your goals.


In the creative field, it’s important to know your audience. When that target happens to be Grade Ten business students, you need to adjust your tone to draw their interest—and drawing on their interests can be very effective. “To keep the students’ attention, I used engaging visuals, spoke informally and with humour, which I’ve found are effective tools in delivering information.”


With the aid of an engaging Keynote presentation and wit, Jose had the full attention of the class, discussing everything from what is involved in starting a business to meeting goals on a daily basis. The questions from the students were thought-provoking:


“How do I make a business out of doing what I enjoy?”

“When would you say that your company started to take off?”

“Was there ever a time you failed?”


“Absolutely, there are times where you fall short,” Jose admits, “and those are the experiences you take the most from.” Jose emphasized that hard work always trumps talent; trial and error should be expected in starting and growing a business. “You need to be the hardest worker in the room to reach your goals.”


Relevant in an age of overnight success, Jose explained that the glory of instant success and celebrity is, in reality, few and far between. “Our instant access in the digital age has set our minds to believe that success can be pulled off a shelf.” He elaborated that expecting your business will take off sets you on a path towards failure. “Be realistic. Working hard and smart is key; slow and steady wins the race.”


Jose imparted upon the class to pursue entrepreneurship with enjoyment. “If you choose to be an entrepreneur, do something that you love to do. Don’t spend your life working toward materialism; as cliché as it may sound, always do it for what brings joy and happiness. Be patient. If you invest in your work, you’ll be rewarded with good things and important takeaways which will separate you from the one hit wonders.”



Generator Cares: Heart to Heart

A Heart To Heart

Published on April 23, 2018 2:53 pm | event

Life can change in an instant.


In September of 2017, we received heavy news. One of Generator’s partners, Jose Guzman, had suffered a heart attack. It’s all thanks to the quick and knowledgeable efforts of Dominick Matta and first response of the Windsor Firefighters that Jose is with us today. Now back to work and recovering well, Jose and his hero Dominick met for an interview with the Windsor Star:



In an effort to raise heart health awareness in our community, Jose has teamed up with the Heart & Stroke Foundation. On April 20th, he and Holly Kirk McLean, Area Manager for the foundation, visited W.F. Herman Academy – Secondary. Meeting with a group of sixty physical education students, Jose delivered a compelling followup presentation speaking from the perspective of a heart attack survivor.


Jose Guzman and Holly Kirk McLean speak to the W.F. Herman Academy - Secondary physical education students.

Jose Guzman and Holly Kirk McLean speak to the W.F. Herman Academy – Secondary physical education students.


Sharing with them his incredible story, his continuing path to recovery and how his life has changed, Jose encouraged the students to adopt healthy lifestyles. He hopes that his words will inspire them to consider beneficial diet choices, get active, and to be aware of the symptoms of a heart attack or stroke.


We’re beyond grateful to have Jose with us and to have people in the community with life saving skills. To learn more about the Heart & Stroke Foundation, how you can get involved, and how to get started on a heart-healthy path, please visit


Sponsored Event

Build a Dream London

Build a Dream 2017: London, Ontario

Published on November 30, 2017 1:18 pm | event | sponsored

Build a Dream London Event Panorama

A wonderful event happened on November 28, 2017. Young women all across London, Ontario took part in an opportunity to meet employers from multiple industries under represented by women.


Build A Dream works to provide today’s young women with resources, insight, and opportunities to discover these career paths. As a proud sponsor of Build a Dream, Generator partner Jose Guzman was in attendance at the London event. An amazing turnout kept Jose busy at the Generator booth with answering questions and sharing insight about the creative industry. Thank you to everyone who paid a visit!



We were also at Build a Dream 2017 Windsor event, so be sure to see our coverage of that here.


To learn more about Build a Dream and the creative services we provided, check out the link below.


Client’s Corner: Build A Dream

Sponsored Event

Build a Dream

Build a Dream 2017

Published on November 6, 2017 8:00 am | event | sponsored

Build a Dream Event Panorama

On November 2nd, 2017 young women from all across Windsor-Essex congregated for a very special event. Build a Dream, founded in 2014, works to shine the spotlight on careers under represented by women across multiple industries. Through organizing a day-long symposium and exhibit at the Ciociaro Club, young women were provided with resources, insight, and opportunities to discover these career paths. Generator was proud to be a sponsor and to have a booth at the Windsor event. Jose, along with Rachel, Jess and Katie were there offering insight into the design and advertising field.



We enjoyed sharing with young women, their parents, and educators about how our early interests in the arts led us into our careers. We were asked thought provoking questions—with no short answers—like what we love most about our jobs, how we get inspired, and what our most challenging projects ever were! We hope that this was a rewarding and inspirational experience for all attendees. It certainly was for the Generator team! Read more about Build a Dream and the creative services we provided for them in the link below.


Client’s Corner: Build A Dream



17th Annual Athena Scholarship Fund Windsor

Published on October 28, 2016 4:35 pm | event

Generator had a blast today attending the 17th Annual ATHENA Scholarship Luncheon at the Caboto Club. Jose was there, snapping photos, mingling and enjoying the delicious food. Quite snazzy looking in his bowtie, we might add! We’re sure speaker Janice Kaffer noticed, President & CEO of Hotel-Dieu Grace healthcare.


Windsor’s ATHENA Scholarship Program keeps with the ATHENA philosophy of elevating people with potential and solid values to be role models to inspire others to achieve excellence.


For more information, please visit, a site proudly designed by Generator!


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