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Work Like MAD

Behind the Scenes | Comments

Once upon a staff lunch, someone exclaimed: “Let’s make a Christmas card that looks like MAD Magazine!”, and that’s how we decided on a theme for our 2021 Christmas card. The next thing I knew I was volunteering to paint Alfred E. Neuman‘s grinning visage alongside Generator’s mascot, Winston the Robot. On the spot I…


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Cheese All That: WindUp 2018 Winner Sarah Barrette Talks Success of The Cheese Bar

Client's Corner | WindUp | Comments

Like a good cheese, businesses get better with time and patience. Okay, that was a little cheesy—and totally appropriate. Back in 2018, Generator Cares, our annual contest to provide a nonprofit organization or charity with a brand refresh, shifted gears to help a registered, local businesses in Windsor-Essex. In light of the challenges brought on…


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Why Do Typos Happen?

Industry | Opinion | Comments

We’ve all been there: you type out that text message, carefully compose that email, or (wink, wink) write that blog article. You give it a quick once over, relying on autocorrect and spellcheck to pick through the gritty details and hit that glorious ‘Send’ button. And that’s when you see it: the dreaded typo.   …


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Adding A New Gear: Emma McLaughlin

Announcement | Industry | Comments

3-Minute Read. Welcome to Windsor—a city chock full of tech, arts, culture, talent, and diversity. Generator Design is proud to not only be a part of it, but to be able to open our doors to the creatives who call Windsor home. We recently had the opportunity to welcome aboard one such creative mind. Without…


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The Cheese Bar – A Taste of Class

Client's Corner | WindUp | Comments

There’s cheese and then there’s artisan cheese. And you better believe there’s a difference. When you visit the Cheese Bar, you’re going to learn that is just what it is: different. The Cheese Bar has two distinct identities that they use for separate aspects of their business: a logo for general branding purposes and a label used for…