“Where did all the paper go?” Throughout the design industry are calls for more paper, more outsourcing, more news of stock shortages. We’re not saying print is dead, but even the paper industry is feeling the shred and crumple of the pandemic. Ironically, a contributor of this shortage comes straight from a decrease in paper…

How many times have you seen a brief animation or video on your social media feed or a company website? Probably quite a bit. Admit it: you might even watch a few seconds. It can’t be helped. Our brains are wired to seek out visual stimulation, particularly motion, and the more entertaining and engaging the…

Every spring, Generator Design welcomes a graphic design student from St. Clair College here in Windsor-Essex. Sometimes, our interns come from far away, bringing with them opportunities for us to learn amazing cultural experiences. Our newest intern, Jimin Lee, has travelled from the other side of the world—what better way to learn about her than…

Once upon a staff lunch, someone exclaimed: “Let’s make a Christmas card that looks like MAD Magazine!”, and that’s how we decided on a theme for our 2021 Christmas card. The next thing I knew I was volunteering to paint Alfred E. Neuman‘s grinning visage alongside Generator’s mascot, Winston the Robot. On the spot I…

Like a good cheese, businesses get better with time and patience. Okay, that was a little cheesy—and totally appropriate. Back in 2018, Generator Cares, our annual contest to provide a nonprofit organization or charity with a brand refresh, shifted gears to help a registered, local businesses in Windsor-Essex. In light of the challenges brought on…