Category Archive: Industry

Your Business, Your Baby

It’s here! It’s finally arrived! Having a brand new business, product or message for all the world to see is exciting. You’ve played through scenarios, read the books, observed the trends, and want to manage it all. You suddenly find yourself faced with questions and uncertainty about what’s best for your business, unsure of who…


Under Exposed: Daniel Watts

Dan Watts is a husband of 41 years, dad of two great kids and a silly poodle.  He is a transplant from the Niagara Region to Windsor over four decades ago. After completing his Visual Arts Degree at the University of Windsor he had to make a choice.  As Dan puts it, he was down to…


Are You Friends with Trends?

Welcome to the Autumn season, one of pumpkin spiced beer, ice cream, coffee, candy, candles, and more. So ubiquitous is the flavour that one might wonder if creativity can spring forth amidst this annual wallflower of a trend. But with companies hopping aboard the magical pumpkin carriage, can a marketing strategy for a squash flavoured anything really…


Your Business, Your Temple

“I just haven’t had the time,” those famous words spoken by everyone at some point. Just the other day, I was messaging a potential client and old friend about a referral she passed along to me. As we spoke she sarcastically commented that she is still “the only business without a website”. She claimed to…