Portfolio Archive | Brand Guides

Palazzi Tile Logo & Brand Guide

Palazzi Tile, a family-owned and operated business, has served the Windsor-Essex community for over 60 years. With a change in the industry climate, and with the passing off to a new generation, Palazzi recognized the need to evolve their brand to appeal to a younger demographic. Generator worked with Palazzi to update their brand to…


RSG Retail Services Group Branding & Website

RSG is a global information technology consulting, systems integration, outsourcing and solutions company. For over 30 years, RSG has been enabling clients to become high-performance businesses by being responsive, relevant and consistently delivering value. We worked closely with RSG to redevelop their logo, brand and website. Sleek and easy to navigate, the new look of…


Morton Food Service Rebrand

Refreshing an established local brand is a Generator Design favourite. Morton Food Service, a 100 year old company, presented us with such a challenge. This included a redesign of their logo, along with an updated brand identity, putting a modern spin on their existing feeling of tradition and heritage.


D.E Cote Law

In early 2020, Generator had the privilege of working with D.E. Cote Law on the development of a fresh brand identity. Their local firm specializes in refugee and immigration law, thereby requiring a clean and professional image. We created a logo and a brand identity book, applying the new design to stationery. Our client was…


Town of Tecumseh Brand Guide

We’ve enjoyed working with the Town of Tecumseh for over 15 years. One of Generator’s earlier projects was developing a brand identity for the city, highlighting Tecumseh for whom the town is named after. We created a logo incorporating his portrait, the town’s lakeside aesthetic, and agricultural production. We’ve since revisited the crest design as well as developed a…