Project Description

One of our long-time clients, Kinetic Konnection – The Bracing Experts, required a campaign to draw awareness to their brand and services. Distributed as mailers to doctor’s offices, the pieces had to gain immediate attention amongst the other flyers. Using the Kinetic Konnection mascot, Super Boomer (a posable wooden mannequin super hero), we created a short comic series featuring the hero saving pain-afflicted citizens from his arch nemesis, Arthrito.

The goal was to have a new mailer in the series arrive at offices consecutively for five days, each featuring a continuation of the story. Upon receiving all mailers at the end of the campaign, the recipients could choose to participate by answering questions regarding the mailers they had collected, winning them a special office prize for their participation.

The illustrations were stylized to that of retro comic pop art, with bold line work and vibrant colour to attract attention. The finished mailers were printed on glossy 12pt card stock, and included a definition setting the theme for each plot on the reverse side, promoting a particular Kinetic Konnection asset to doctors. Needless to say, we had a super time working on these!

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