Project Description

The Windsor Endowment for the Arts connects, celebrates and invigorates a vibrant arts community in Windsor Essex to enrich the lives of all. As an organization devoted to the arts for the betterment of the community, the WEA relies on the support of members to help fund the art scene in Windsor-Essex.

Generator has worked with the WEA to help deliver their message. As part of their Youth Arts Program, a campaign entitled “Changing the Odds” was launched, aimed at community transformation through the arts. We designed a direct mailer piece at 8.5″x14″ detailing the reasons why donating to their cause has a lasting positive impact on the community. Complete with heartfelt copywriting, a warm colour palette, vibrant graphics, and an attached donation form, our goal was to encourage recipients to make a donation at a level of their choice without feeling pressured to do so.

If you’d like to learn more about the WEA and how to get involved, please visit


Project Details



Windsor Endowment for the Arts