Have you been following along on our social media over the past few months? We held our annual WindUp contest, where we offer a local business or organization in Windsor-Essex County the chance to win $20,000 in creative services toward a brand  “wind up.”

This year, we partnered with Media Street Productions, a full-service production company specializing in commercial, corporate and community video messaging, who awarded the winner with $10,000 worth of video services. Combined with Generator’s contribution,  the 2023 grand prize totals $20,000 in creative services—our biggest prize yet! We received 25 nominations, making the competition heavy! Delivering unique, thought-provoking presentations, our three finalists left us with quite a challenging decision to make.

St Leonard’s House – Windsor enhances our community’s safety by providing structured transitional support that enables offenders and at-risk individuals to become law-abiding and productive citizens.

Solutions Counselling offers person-centred mental health counselling and support in a safe, friendly and comfortable environment.

The winner of WindUp 2023 was awarded to Julien’s House. Their mission is to offer a welcoming place where bereaved people can come for compassion and support throughout their healing journey. We are excited to be working with such a wonderful and important organization. Stay tuned for more updates as we unveil the new look for Julien’s House.

Laura Kay, Executive Director at Julien’s House meets with the Generator team.

On July 22, 2021 our WindUp 2019 winner, the Canadian Historical Aircraft Association, unveiled a new brand identity and name for its hangar. Our partner, Jose Guzman, attended the event held at the Windsor International Airport as the association revealed a labour of love.

The CH2A required a logo for their new museum. Generator Design worked with their team to produce a look that is distinctly Canadian, communicating aviation in a clean, stylized visual. The final logo features a silhouette of a WWII era plane subtracted from a maple leaf—a clear tribute to both the Canadian flag and Canada’s aviation history.

Hop a flight through history and discover the Canadian Aviation Museum—Windsor’s only aviation museum—located at the Windsor International Airport.

Generator Cares, our annual contest to provide a nonprofit organization or charity with a brand refresh, shifted gears this year! While in the past our contest was focused on helping those organizations in our community, this year Generator decided to turn the creative key for a deserving business in Windsor-Essex.

Back in January, we launched the first phase of WindUp 2018 with a call for nominations of registered, local businesses in Windsor-Essex. With an amazing turnout of submissions, we then opened the door to phase two for everyone to vote for those eligible nominees. The votes poured in showing an overwhelming display of community support, with three clear finalists. From those businesses with the most votes, a winner was to be determined after Generator interviewed each to understand their business needs and goals.

With that said, we were happy to announce on social media the winner of the WindUp 2018 contest: The Cheese Bar!

Generator partners Jose & Alan pose with the owner of The Cheese Bar, Sarah Barrette, winner of WindUp2018.

Generator has recognized the Love, Betty Cancer Foundation as a dedicated contributor to the local community. That’s why they were chosen to be the Generator Cares winner. We are proud to be working with them moving forward and eager to share a bit about their mission.

Betty believed in making the best out of an impossible situation. Her motivation and will to battle cancer is legendary, and her strength inspired this foundation in her memory. The physical, mental and emotional stress cancer can bring is unfathomable. In addition, financial difficulties imparted by the illness and treatment schedules are often troubling.

The Love, Betty Cancer Foundation offers community support through fundraising in order to support local patients battling cancer. Betty’s dream was to offer financial support to patients, home assistance where possible, and improvements to treatment facilities. Her passion was to create a haven for patients to build the strength to face their fears and ease uncertainty.

It is with these goals in mind that the Love, Betty Cancer Foundation endeavours to raise the funds to see her vision through. They give 100% of their raised funds back to the local community and are committed to assisting cancer patients who are receiving active treatment locally and those who need to travel out of the region. The Love, Betty Cancer Foundation understands how cancer can affect the lives of both patients and families. No one plans to get sick and the resulting financial burden can make coping with the illness that much more difficult. They are here to help.

For more information, please visit www.lovebetty.ca.