About Generator

Established in 1996, Generator is a complete graphic design and advertising agency. We specialize in print, web, multimedia and social media solutions for businesses of all sizes. Whatever your promotional needs, we work to create a superior product and can completely manage the project from beginning to end – you don’t need to do a thing.

Our Team

We recognize that our business is only as strong as those who work here and each member of our team represents the very best in their field – whether it is design, web development or social media. Scroll below to meet the team!

Alan Crouse Partner & Technical Director

Alan Crouse is one of the founding partners of Generator Design of Canada Inc., and has the roles of client representative, project manager, graphic and web designer, and administrator.

Alan Crouse is a founding partner of Generator Design of Canada Inc., and serves as client representative, project manager and administrator to the company Alan has over 20 years of business, advertising, design and prepress experience. He is a past student and instructor at St. Clair College Centre for the Arts and he currently sits as an active member of the Program Advisory Committee for the Graphic Design Program at St. Clair College. He is also a past volunteer for the fundraising committee for the Welcome Centre Shelter for Women.

Alan Crouse Partner & Technical Director

Alan Crouse is one of the founding partners of Generator Design of Canada Inc., and has the roles of client representative, project manager, graphic and web designer, and administrator.

Alan Crouse is a founding partner of Generator Design of Canada Inc., and serves as client representative, project manager and administrator to the company Alan has over 20 years of business, advertising, design and prepress experience. He is a past student and instructor at St. Clair College Centre for the Arts and he currently sits as an active member of the Program Advisory Committee for the Graphic Design Program at St. Clair College. He is also a past volunteer for the fundraising committee for the Welcome Centre Shelter for Women.
Jose Guzman Partner & Creative Director

Jose Guzman is one of the founding partners of Generator Design of Canada Inc., and takes on the roles of creative director, client representative, project manager, and graphic designer.

Jose has over 20 years of business, advertising and design experience and 3 years of prepress experience and strong knowledge of Adobe Creative Suite. He has a remarkable design sense and a keen eye for production. Jose currently sits as a member of the Marketing and Communications Committee for The Hospice of Windsor-Essex.

In 2014 Jose was awarded the Spirit of Growth Award from the Hospice of Windsor & Essex County for service and expertise in the area of marketing and communications.
Rachel Schmidt Graphic & Web Specialist

Rachel has an Advanced Diploma in Graphic Design from St. Clair College, a Certificate for Interactive Multimedia from Sheridan College and strong knowledge of Adobe Creative Suite. She has a love for Art and Technology, which shows her ability to create stunning visuals and clean, intuitive user interfaces.
Jessica Jagmin Graphic & Social Media Specialist

Jessica is an artist through and through. Graduating from St. Clair College and earning an Advanced Diploma in Graphic Design she specializes in illustration, layout and design. Her other artistic passions include sculpting, painting, creative writing, and cosplay, all of which lend to her creativity and unique flair. Social media is her playground, where she posts, blogs, and designs materials for Generator’s clients.
Barbara Jakobszen Copywriter & Editor

Barbara Jakobszen is an advertising professional and copy writer with over 30 years experience in corporate communications, marketing, research and human resources.

She has won two Southam Newsprint Advertising Awards, received a President’s Award from Southam Inc., and was recognized by the Canadian Daily Newspapers Association for Best Community Service Advertisement of the Year.
Katie Phillips Graphic & Web Specialist

Katie is skilled in both design and development. Coming from a Computer Science background, she has an Advanced Diploma in the Graphic Design program at St.Clair College and a post graduate certificate for Game Level Design from Sheridan College. She designed and managed her own video game project titled Lost Shadows which was part of 2017 Level Up event in Toronto. Her experience in both design and coding allow her to create clean and unique designs and interfaces.
Tasha Cadence Graphic & Web Specialist

Tasha is a George Brown College graduate with an Advanced Diploma in Graphic Design, specializing in Corporate Design & Branding. She is a graphic designer, web developer, photographer and artist.

Tasha is an advocate of creativity & community. She enjoys getting her hands dirty through a broad range of media & has experience in UX Design, Photography, Packaging & Branding, Web Development, Editorial & Typographic Design, Visual Arts & Music.