Tag Archive: branding

Client’s Corner: The Welcome Centre

Here in the Client’s Corner, we shine the spotlight on a Generator client, sharing with you their story. Today we are proud to introduce The Welcome Centre Shelter for Women. Striving to provide safe housing for women and families every night, The Welcome Centre is a beacon of hope for the Windsor community. Offering programs…


Are You Friends with Trends?

Welcome to the Autumn season, one of pumpkin spiced beer, ice cream, coffee, candy, candles, and more. So ubiquitous is the flavour that one might wonder if creativity can spring forth amidst this annual wallflower of a trend. But with companies hopping aboard the magical pumpkin carriage, can a marketing strategy for a squash flavoured anything really…


Your Business, Your Temple

“I just haven’t had the time,” those famous words spoken by everyone at some point. Just the other day, I was messaging a potential client and old friend about a referral she passed along to me. As we spoke she sarcastically commented that she is still “the only business without a website”. She claimed to…


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Image Is Everything

“Does this make me look bad?” Ever since I’ve known my wife, this question has always been posed while getting ready for a night out or at a department store trying on a new outfit. I have been the sounding board/stylist for what she looks like in anything she puts on. Rightfully so. Everyone likes to…


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Branding Checklist for The New Year – Logo

It would be a perfect world if we could just design our logos once and never touch them again. But the real world isn’t so kind. It will pass you by and leave you in the dust if you’re not careful. In business, staying up-to-speed with your branding is important for long-term success. With the…