Project Description

It’s easy to become a role model! Big Brothers Big Sisters of Windsor Essex approached us to communicate that message to the public. We helped them launch an awareness campaign called “Picture It!” showing¬†kids engaging in fun activities, but without role models to enjoy them with. We designed an ad to run in bus shelters as well as Facebook ads to reach a vast demographic, along with a campaign logo.¬†In each scenario we removed the adult from the image, replacing them with a blank silhouette to illustrate the impact of their absence from a child’s life. Through showing common activities, such as playing soccer, we wanted to deliver that you don’t have to be extraordinary to be a big brother or sister, you just have to be in the picture.

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Big Brothers Big Sisters Windsor Essex
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