Category Archive: Review

Gorillaz (R)evolution

Since the dawn of the 2000s, a group of musicians have been redefining the music scene. They’ve been hybridizing, synthesizing, and downright mesmerizing. And they’re not even real. Well, not quite. In animated form there’s 2-D (lead vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, keyboards) and Russel Hobbs (drums and percussion). In reality, this English…


Overhyped

Ever expected something to be more than it really is? Being in the advertising and design industry, we’re often tasked with helping companies sell their products and ideas. Hype-building is essential, especially when marketing large projects. Drawing consumers in, encouraging purchases and engagement, and giving them a taste of what’s to come helps ensure profits….


Valentine’s Day Ad Roundup from 2015

I can’t decide whether I like Christmas or Valentine’s Day ads more. Christmas is the season of giving. It’s characterized by merriment, family, and plenty of food. Valentine’s Day on the other hand is a day for celebrating romance – new and old. Consequently, both are great opportunities to make impactful ads. In honour of Valentine’s Day being right…


Cineplex - Lily and the Snowman

Winter Ad Roundup from 2015

Canadian winters are characterized by extreme cold and (depending on how Mother Nature wants to treat us) a lot of snow. It can easily make you want to hole up inside your house and never leave. If there’s anything good about the winter though, it’s the heart-warming ads – especially during holiday season! I’ve rounded up…


App Review: Hopper

One of the biggest questions we face in our day-to-day lives is, “Should I buy that now?” Whether it’s groceries, school supplies for our kids, electronics, furniture, or a flight to a destination vacation, this question applies. The difference though, with that last one, is that choosing when to purchase a plane ticket is more…