Our Team

We recognize that our business is only as strong as those who work here and each member of our team represents the very best in their field – whether it is design, web development or social media. Scroll below to meet the team!

  • Alan Crouse Partner & Technical Director

    Alan Crouse is one of the founding partners of Generator Design of Canada Inc., and has the roles of client representative, project manager, graphic and web designer, and administrator.

    Alan has over 20 years of business, advertising and design experience and over 5 years of prepress expertise and strong knowledge of Adobe Creative Suite behind him. He is a past instructor at St. Clair College Centre for the Arts, teaching different aspects of graphic design and prepress. Currently he sits as an active member of the Program Advisory Committee for the Graphic Design Program at St. Clair College and on the fundraising committee for the Welcome Centre Shelter for Women.

  • Jose Guzman Partner & Creative Director

    Jose Guzman is one of the founding partners of Generator Design of Canada Inc., and takes on the roles of creative director, client representative, project manager, and graphic designer.

    Jose has over 20 years of business, advertising and design experience and 3 years of prepress experience and strong knowledge of Adobe Creative Suite. He has a remarkable design sense and a keen eye for production. Jose currently sits as a member of the Marketing and Communications Committee for The Hospice of Windsor-Essex.

    In 2014 Jose was awarded the Spirit of Growth Award from the Hospice of Windsor & Essex County for service and expertise in the area of marketing and communications.

  • Rachel Schmidt Graphic & Web Specialist

    Rachel has an Advanced Diploma in Graphic Design from St. Clair College, a Certificate for Interactive Multimedia from Sheridan College and strong knowledge of Adobe Creative Suite. She has a love for Art and Technology, which shows her ability to create stunning visuals and clean, intuitive user interfaces.

  • Jessica Jagmin Graphic & Social Media Specialist

    Jessica is an artist through and through. Graduating from St. Clair College and earning an Advanced Diploma in Graphic Design she specializes in illustration, layout and design. Her other artistic passions include sculpting, painting, creative writing, and cosplay, all of which lend to her creativity and unique flair. Social media is her playground, where she posts, blogs, and designs materials for Generator’s clients.

  • Barbara Jakobszen Copywriter & Editor

    Barbara Jakobszen is an advertising professional and copy writer with over 30 years experience in corporate communications, marketing, research and human resources.

    She has won two Southam Newsprint Advertising Awards, received a President’s Award from Southam Inc., and was recognized by the Canadian Daily Newspapers Association for Best Community Service Advertisement of the Year.

And You,Our Clients

Here are just a few of the people we have worked for.


  • BASF
  • Cavalier Tool & Manufacturing
  • The City of Windsor
  • Dieffenbacher
  • The Downtown Windsor Business Improvement Association
  • Edro Specialty Steels
  • Town of Amherstburg
  • Enform
  • Essex Terminal Railway
  • Hayes Lemmerz International
  • Home Depot
  • Hospice Windsor-Essex
  • Humber College
  • The Town of Tecumseh
  • Windsor Endowment for the Arts
  • I&F Design
  • Kyowa
  • Magna
  • Naples Pizza
  • Ontario Greenhouse Vegetable Growers Association
  • Toolplas
  • TST Expediting
  • University of Windsor